Jackson Trading Co: All-Natural Huckleberry Products & Western Apparel

Jackson Trading Co. is a family-owned souvenir, apparel, and local-goods shop on Jackson Town Square at 25 W Broadway, directly across from the antler arches and next to the Million Dollar Cowboy Bar. Operating since 1976. The right fit is anyone wanting a one-stop souvenir or gift stop on the Square with a mix of cheap-and-cheerful and quality items. The wrong fit is anyone looking strictly for high-end Western art (look at the gallery row instead) or anyone avoiding tourist-shop formats; this is, by design, a tourist-friendly retail mix.

Jackson Trading Co: All-Natural Huckleberry Products in Jackson Hole

Souvenirs (T-shirts, mugs, magnets, postcards). Western apparel (hats, belts, accessories). Huckleberry treats and Wyoming-made foods. Local art pieces and crafts. Gifts and home goods with regional themes. The selection covers price points from cheap mementos to substantial leather goods and craft items. Children's gear and Yellowstone/Grand Teton-branded items are a meaningful chunk of inventory.

Why this works on the Square

Three things. First, the location is unmissable: corner of Broadway, across from the antler arches, next to the Cowboy Bar. You walk past it doing anything on the Square. Second, the format covers multiple buyer types in one stop, from quick souvenir to a real gift. Third, the longevity (since 1976) means the merchandise mix has settled into what actually sells; you're not browsing a try-hard new operation.

A few tradeoffs

Two honest tradeoffs. First, this is a tourist shop, not a curated boutique; if you want very high-end goods, look at the gallery row (Astoria, Mountain Trails) or boutique apparel shops downtown. Second, summer afternoons get crowded; the shop handles volume but moving through carefully takes longer than off-peak hours.

Local note

For Yellowstone-bound visitors, this is a sensible last-stop pre-park shopping run. Park supplies are limited and expensive; cheaper to grab T-shirts, sunscreen-related items, gifts, and small picnic items here and bring them. For locals, the Wyoming-made food selection is broader than people expect; if you've never tried huckleberry preserves or Wyoming-roasted coffee, the shop is a sample point.

Worth it?

For a Town Square souvenir and gift shop that has earned its place over decades, Jackson Trading Co. is one of the right calls. Walk in, take time, and bring an extra suitcase if you go deep on apparel and gifts.

FAQ

Are the items locally made?

A meaningful portion are Wyoming-made or regionally sourced; others are general tourist merchandise. Ask if local sourcing matters to you.

Are kids welcome?

Yes. Kid-friendly merchandise is a big part of inventory.

Is parking nearby?

Town Square parking is paid and tight. Walking from a downtown hotel is faster.

What are the hours?

Year-round operation; confirm specific daily hours seasonally.