JHMR – Hoback Sports

Hoback Sports is Jackson Hole's long-running ski, snowboard, and bike shop at 520 W Broadway in downtown Jackson, in operation since 1976. Full-service rentals, retail, tuning, repair, and boot fitting in winter; bike rentals, sales, and service in summer. The right fit is travelers staying in town who want gear from a downtown shop (often friendlier on price than Teton Village base shops), plus locals using the year-round service department. The wrong fit is travelers staying in Teton Village wanting walk-to-the-lift gear; for that, route to a base-area shop.

Inside the operation

Two seasonal shops under one roof. Winter operations: ski and snowboard rentals (demo and standard), boot fitting, tuning and waxing, retail apparel and hardgoods. Summer operations: mountain bike rentals (cross-country, trail, downhill, fat-tire, e-bike), bike retail, suspension service, and full-service repair. Year-round retail with seasonal inventory shifts. Located in downtown Jackson, walking distance from many lodging options and a short drive from Teton Village or Snow King.

Why people use it

Three reasons. First, downtown access. For travelers staying in town, picking up gear without driving to Teton Village saves time on a tight ski-day morning. Second, pricing. Downtown shops typically run lower rental prices than the resort-base shops at Teton Village; the savings on a multi-day rental fund a meal or two. Third, service depth. The shop's tune room and bike service department run at a high standard; locals use it for ongoing maintenance year-round.

How to plan a rental or service

Reserve online or by phone, especially for peak winter and summer weeks. For boot fitting, book separately from rental pickup; fittings benefit from dedicated time and a relaxed schedule. For bike service in summer, drop the bike off the day before you ride, especially on weekends. The shop offers shuttle and delivery options for some products; ask at booking.

A few tradeoffs

Two honest tradeoffs. First, downtown means a Teton Village commute on ski days; allow extra time, especially with a rental car loaded with gear. Second, peak-time service queues run real; off-peak appointments save time.

Local tip

For locals running a multi-bike summer setup (commuter, gravel, mountain), Hoback's service department handles the full quiver better than most local shops; build a maintenance relationship rather than scrambling for service mid-season. For travelers, ask about demo programs in winter; the shop carries higher-end demo skis that are worth trying before committing to a buy.

The bottom line

For ski, snowboard, and bike rentals, retail, and full-service repair in downtown Jackson with a 45+ year operating history, Hoback Sports is the right call. Reserve early, plan for the commute to the mountain, and use the shop's service department as the year-round local resource it is.

FAQ

Are bike rentals available in summer?

Yes. Cross-country, trail, downhill, fat-tire, and e-bike rentals.

Do they offer boot fitting?

Yes. Book separately from rental pickup.

What about service and tuning?

Yes. Year-round ski tune and bike service department.

Where are they?

520 W Broadway in downtown Jackson.