RARE Gallery

RARE Gallery is a contemporary fine-art gallery and consultancy founded by Rick and Hollee Armstrong, on the second floor at 60 East Broadway in the Wort Plaza in downtown Jackson. The roster spans contemporary work and Western art with a curatorial focus, plus an art consultancy practice for collectors. The right fit is collectors of contemporary and contemporary-Western art, art-walk visitors planning a Broadway gallery stop, and clients seeking ongoing collection-building advice. The wrong fit is anyone shopping for traditional or souvenir-tier work; this is a curated gallery at collector pricing.

What's on offer

A working contemporary gallery with rotating exhibitions and a deep stable of artists. Mediums across the roster include painting, sculpture, photography, and mixed media. The Armstrongs run a curatorial program rather than a survey gallery: shows have a thread, the artists are selected with intention, and the writing around the work matters. Beyond exhibitions, the gallery operates as an art consultancy: collection planning, acquisitions, placement, and ongoing collector relationships.

Why people visit

Three reasons. First, the curatorial voice. Most Jackson galleries lean traditional or wildlife; RARE makes a deliberate case for contemporary work that often dialogues with Western themes from current angles. Second, the consultancy. For collectors building serious work, the Armstrongs handle acquisitions across galleries (not just their own roster), advisement on long-term collections, and the broader art-market context that single-gallery transactions don't include. Third, the gallery moved to a prominent corner spot in the Wort Plaza, which makes it a natural stop on the downtown art walk.

Other similar businesses

The contemporary peer set includes Diehl Gallery (curatorial-contemporary, international roster), Maya Frodeman Gallery (post-modern with international scope), Altamira Fine Art (contemporary Western), and Ringholz Studios (single-artist contemporary wildlife). RARE Gallery's lane is contemporary-with-Western-thread plus the art-consultancy offering; for collectors building beyond a single gallery's roster, the consultancy is the differentiator.

How to plan a visit

Walk in during open hours; the second-floor location at 60 E Broadway in Wort Plaza is easy to find. Plan 30-60 minutes for the current show; allow longer if you want to talk through the roster. For collector visits, ask about consultancy services or schedule a private viewing. Shipping arranged for purchases.

Honest limits to know

Two honest tradeoffs. First, fine-art pricing for serious work. Second, the second-floor location can be missed if you're walking the Square's ground-floor galleries; look up.

Before you go

For Jackson collectors building serious work, the strongest first conversation with the Armstrongs isn't about a specific painting; it's about the collection itself. Bring photos or descriptions of pieces you already own, share the long-term vision (or its absence), and let the consultancy guide the next acquisition. The conversation is often more valuable than any single transaction, and is the entry point to ongoing collector services.

Worth it?

For curated contemporary fine art with a Western thread plus a working art consultancy in downtown Jackson, RARE Gallery is the right call. Walk in, ask substantive questions, and use the consultancy when you're building beyond a single show.

FAQ

What kind of art do they show?

Contemporary and Western contemporary work across painting, sculpture, photography, and mixed media.

Do they offer art consultancy?

Yes. Collection planning, acquisitions, and placement.

Can they ship purchases?

Yes.

Where are they?

60 East Broadway, second floor, Wort Plaza, in downtown Jackson.